Going live this year throughout the whole of the UK!!! A triple headed educational imitative supporting all families in the UK that have just had a child.
A hard copy educational publication distributed to families at point of registration of their child in registry offices throughout the country.
Online website community.
Ongoing email communication with families including critical subjects such as legislation changes and medical information.
Editorial partners within the initiative include The Home Office, Department for Education, Department for Transport, Department of Work and Pensions, NHS, Payment Council, Money Advice Service, HMRC, Baby Products Association, Royal College Of Pediatricians And Child Health,
ABTA, ATOL and The Royal Society For The Prevention Of Accidents.
The content will be carefully selected to educate and inform new parents following extensive research and feedback, covering the key issue they will encounter, whether they are aware of them or not. Including: new born, feeding, sleep, child development etc. The initiative will also cover toddler hood, preschool years and issues up until the age of 8 with their children, making the initiative a definitive and essential source of information and support for critical years ahead for parent and their children.